Our Story
The Founder

Rocca Club was founded in 2021 by Claudia Seidenstricker, an experienced luxury brand manager with a long-standing vision for "the perfect balance between comfort and elegance.” Without a place committed to this combination in sight, Rocca Club was born. "I grew up on the southern coast of Portugal surrounded by people from all over the world. We played sports most days and spent our weekends in loungewear - everything was so casual. Once I moved to Lisbon, wearing gym leggings and a sweater while grocery shopping or having coffee with friends was not an option for most people. I did it anyways, and gladly things have changed over the last 10 years.”
Having years of experience working in the luxury market and a strong passion for sports, Claudia fused these worlds into a brand that meets both high performance and high style standards. “Clothing has a tremendous impact on the way we feel and, if we feel good, everything else follows. My desire is to create unique, classical pieces that suit various occasions without compromising style. If we think about what we wear everyday, we really don’t need much, we just need better.”
The name, Rocca Club, is an homage to the founder’s father. “He was the greatest influence of my life, so it only made sense to create a brand that represented the lifestyle he taught me to live. Rocca was inspired by a beautiful hotel where he once worked in the south of Italy, Rocca Nettuno. My father was genuinely happy there. “Club” refers to a special place where I keep fond memories of us together – the Tennis Club!”